The West has a very strong tradition for doing science. In fact, the tradition has been so firmly established as our fundamental worldview, that it is often overlooked as being exactly that: One of many possible worldviews. But the scientific way of thinking wasn’t always around.
Of course, everyone can agree that on the one hand, being in love is a very superficial thing. A process where you are possibly so full of your own projections that you don’t even really see the other person. But on the other hand, it’s something very real in the sense that it really makes you do your best.